Gen Z—those born between 1995 and 2010—now makes up 35 percent of the
population and represent $143 billion dollars in spending power. This episode
is all about how brands can better understand, collaborate with, and resonate
with this hugely influential segment of consumers.
Our guest,
Tiffany Zhong, is the 24-year-old
CEO of
Zebra IQ, a company that helps brands interpret
the wants of Gen Z consumers and helps Gen Z creators turn their content into
businesses. In its recent
Gen Z Trends Report,
her company highlights important cultural trends and Gen Z behaviors based on
a trove of proprietary research. In this conversation, Tiffany and a16z
general partner
Connie Chan discuss
the key differences between Gen Z and millennials, the growing power of short-
form video on platforms like TikTok and YouTube, our changing perception of
luxury, and how Gen Z is shifting the paradigm around money, education, and
work.
The pair breaks down how brands can partner with Gen Z influencers in a way
that’s compelling, not cringeworthy, and why when it comes to memes and the
art of emoji, you’re
probably doing it wrong.
Leer más
Gen Z—those born between 1995 and 2010—now makes up 35 percent of the
population and represent $143 billion dollars in spending power. This episode
is all about how brands can better understand, collaborate with, and resonate
with this hugely influential segment of consumers.
Our guest,
Tiffany Zhong, is the 24-year-old
CEO of
Zebra IQ, a company that helps brands interpret
the wants of Gen Z consumers and helps Gen Z creators turn their content into
businesses. In its recent
Gen Z Trends Report,
her company highlights important cultural trends and Gen Z behaviors based on
a trove of proprietary research. In this conversation, Tiffany and a16z
general partner
Connie Chan discuss
the key differences between Gen Z and millennials, the growing power of short-
form video on platforms like TikTok and YouTube, our changing perception of
luxury, and how Gen Z is shifting the paradigm around money, education, and
work.
The pair breaks down how brands can partner with Gen Z influencers in a way
that’s compelling, not cringeworthy, and why when it comes to memes and the
art of emoji, you’re
probably doing it wrong.
Leer menos